Uncover more prospects using intent signals
When B2B buyers face a problem, they typically do online research to find a solution. Your prospects are actively searching online for solutions to problems…
The power of intelligent chatbots
When’s the last time that you experienced an amazing hotel concierge? Someone who blew you away with their knowledge and helpfulness, who could effortlessly tap…
Want to grow? Connect your brand to a higher purpose
You’re probably familiar with companies that have aligned themselves with a higher purpose through environmental, social, and governance (ESG) initiatives. And maybe you assumed it’s…
Supercharge your LinkedIn messaging for outbound marketing
Are you tired of purchasing B2B email lists, only to get abysmal response rates from them? That’s because the recipients don’t know or trust your…
Reinvigorate your audience engagement with interactive content
You’ve poured your heart and soul into your latest campaign for the last two months. You just launched it this morning. And… crickets. Hardly anyone…
How to create game-changing momentum in the new year
How cultivating trendspotting skills can help us identify and capitalize on opportunities The era that we’re currently living in represents the largest fracture in the…
The building blocks of an effective lead nurturing program
In our last post, we shared our perspectives about the importance of a B2B lead nurturing strategy. Today, we’re outlining the components commonly found in…
3 ways to reach your ideal customers
During the last decade, the amount of content aimed at your target audience has exploded, making it harder than ever for your company’s voice to…
What is customer value alignment?
How you sell and deliver value to prospects can become a powerful driver of growth and a key differentiator for your company. That’s the promise…
Be a trusted resource to your ideal customers
Provide them with excellent content they can rely on One powerful way to build profitable relationships with your customers and prospects is to position your…
How to cultivate thought leadership (and why it matters)
Want to make a real impact in your role and organization? Become a marketing rebel, as the Content Marketing Institute’s chief strategic advisor Robert Rose…
Be the change: How to be a marketing rebel
Can you elevate the value of marketing and transform your organization? The answer is a resounding yes, according to Robert Rose, the chief strategic advisor…
Improving sales conversions is like herding cats
For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this…
Improving Sales Conversions is Like Herding Cats
Bringing order to the chaos of lead generation. Learn new, unconventional methods to improve your sales conversions. This new eGuide will show you a simple but radical process for designing customer experiences that will accelerate sales and how-to move and convert leads FASTER.
Sales enablement: more important than ever
Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt…
How much is bad marketing data impacting your business?
Did you know that one of the biggest factors underlying the success of your marketing campaigns is the quality of your data? For most marketers,…
Cultivate helps client address COVID-19 supply chain issues
For many businesses, the COVID-19 (coronavirus) outbreak has created unprecedented challenges. But it also contains the seeds of new opportunities for companies that are willing to creatively meet the evolving needs of their customers.
A case in point is one of Cultivate’s clients, a plastic injection molder that produces parts for a variety of original equipment manufacturers (OEMs). Our innovative content approach is helping the company educate its OEM customers about the need to rethink their global supply chains.
How ABM can supercharge your revenue
As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.
Faster Sales Conversions
Faster Sales Conversions Are Now a Reality! Download our FREE eGuide and learn how to get faster sales conversions. Download your FREE copy of our…
Does ABM make sense for my company?
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically. Last month, we explored how today’s B2B…
Reaching the Unreachable
Whatever happened to sales prospects who are willing to respond to you? They don’t answer emails, return phone calls or acknowledge you any more. You…
Don’t turn your back on your customers
Do you stop communicating with your customers after they buy your company’s products or services? If so, you’re missing a big opportunity to boost your…
Are your social media followers really your target?
There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t…
It’s time to stop dabbling and get serious
When you’re struggling to grow your business, effective marketing is one of the most efficient ways to get it back up and on its feet….
4 ways your LinkedIn strategy helps you reach more customers
With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out…
Generational marketing: How to market to Millennials, Gen X and Baby Boomers
There’s a lot of buzz about generational marketing and a LOT of overgeneralized advice when it comes to targeting your ideal audience: Millennials love Snapchat!…
5 unexpected insights you can learn from competitor research
You can’t see the road ahead if you’re too focused on the rearview mirror. When it comes to learning from competitor research, many businesses adopt…