Strategy
Crafting your path forward
A strategic action plan helps you navigate today’s challenging marketing & technology landscape. Let’s maximize your Sales & Marketing resources to engage the right prospects at the right time in their buyer’s journey and drive revenue.
Roadmap
Go-To-Market Planning — Rolling out a new product? Looking to expand into a new region or market? Cultivate asks the right questions and offers simplified insights to set your venture on a successful path forward.
- Workshop your critical objectives and deliver an actionable plan
- Outline key differentiators and provide a competitive analysis of your market and where you're positioned
- Develop compelling messaging and identify the most relevant channels for engagement tied to critical metrics that will define success
Workshop
Key Business Insights and Market Analysis — A workshop with decision making employees and often important customers to document the strengths, weaknesses, opportunities, and external threats facing your company and your top competitors.
More than just a SWOT exercise, our recommendations can accelerate sales and remove friction from your customer’s path to purchase.
Foundations
Brand/Messaging Foundations — A deep-dive perceptual analysis, via personal interviews, of the value customers find in your brand. Combined with employee discussions and an analysis of your competitive positioning in the marketplace, we learn what makes you unique. This information helps to amplify your value, so you’re seen as THE solution to your client’s problems, not just another option.
Audit
Marketing Technology Audit — A high-level assessment of your tech stack to ensure you are getting the most out of your investment. We’ll review your email marketing platform, CRM system, website, marketing automation platform, data sources and reporting, and help identify a single source of truth for all your technology going forward.
