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How an experimental mindset can be a competitive advantage
If your competitors are still taking a seat-of-the-pants, gut-feel approach to marketing, you could snag more market share by methodically testing new ideas and following the data. You can do…
Elevate your content marketing strategy in 2023
As B2B companies embrace digital transformation, their processes for researching, evaluating and selecting solutions to drive growth are becoming more sophisticated. They’re seeking vendors who intuitively understand them and can…
Need more traffic? Try this hybrid approach
Does this sound familiar? During the last two years, you’ve poured your heart and soul into developing an amazing library of content on your website. You’ve addressed all your prospects’…
Should you use AI for content production?
During the last year, the online world has been on fire with announcements of new AI-powered writing tools, and how they are revolutionizing content production. But like any new technology,…
Boost your lead generation efforts with media relations
Why do so few B2B companies pursue media relations as a way to support lead generation? According to Curata, 47% of B2B buyers consume three to five pieces of content…
Intent data: Powering impressive growth at two companies
Intent data is arguably the secret weapon of savvy B2B marketers. Why? Because instead of relying on “spray and pray” tactics to find prospective customers, it utilizes sophisticated databases to…
Uncover more prospects using intent signals
When B2B buyers face a problem, they typically do online research to find a solution. Your prospects are actively searching online for solutions to problems that your company solves. The…
The power of intelligent chatbots
When’s the last time that you experienced an amazing hotel concierge? Someone who blew you away with their knowledge and helpfulness, who could effortlessly tap into a myriad of connections…
Optimize your personalization and targeting
What can you do when your audience treats your content like white noise – ignoring it like they do so many other companies today? It’s time to experiment with new…
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