Reaching customers on their terms

Your customer has changed. Whether you’ve been in business ten years or forty, understanding today’s customer buying behavior is a whole new ballgame. Expectations have shifted, so if you want to sell to these new customers, your approach needs to change too. Sure,...

When the rubber hits the road

  As the saying goes, the "rubber hits the road" at the point in time when a salesperson is in-front of a customer and moves to quickly communicate why they should buy. Salespeople need the right tools at their fingertips as they initiate relationships, build...

Try making your own eggnog this holiday…

Leave the pre-made eggnog on the grocery shelf... a top-notch, home-made eggnog is not much work. Here's how to make your own eggnog: Booze: Bourbon, brandy or rum are the typical choices. You don't have to go expensive either beacuse the booze flavor is complimented...