Speed up your sales cycle

  If you align your sales and marketing teams, they become an unstoppable force. Marketing influences how people think and feel, building and nurturing relationships—and relationships drive sales. Period. Your sales team spends 80% of their time with the...

When the rubber hits the road

  As the saying goes, the "rubber hits the road" at the point in time when a salesperson is in-front of a customer and moves to quickly communicate why they should buy. Salespeople need the right tools at their fingertips as they initiate relationships, build trust...

Try making your own eggnog this holiday…

Leave the pre-made eggnog on the grocery shelf... a top-notch, home-made eggnog is not much work. Here's how to make your own eggnog: Booze: Bourbon, brandy or rum are the typical choices. You don't have to go expensive either beacuse the booze flavor is complimented...

They keep moving the marketing goalposts

There's an inherent mystery around the art and science of optimizing a web site for search. The optimization process changes nearly every week as Google works behind the scene, changing the rules to make their engine’s results more search friendly and...

Targeting your audience using LinkedIn

One of the mistakes marketers often make in trying to reach their target audiences is over-relying on organic distribution and under-relying on paid distribution. For many B2B firms, LinkedIn is the most important channel for sharing content with the people they need to target.

8 must-have elements of a strong home page

When visitors arrive at the home page of your website, are they able to quickly and efficiently find what they’re looking for? Or do they become confused and frustrated - because they can’t easily figure out exactly what you do or how your website is structured and...

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