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3 ways to reach your ideal customers
During the last decade, the amount of content aimed at your target audience has exploded, making it harder than ever for your company’s voice to be heard. This exponential proliferation of content also makes it harder for your ideal buyers to find you. It’s like playing a game of Marco Polo in a huge, crowded…
Leverage these opportunities to grow your brand strength in 2021
Now that we’re two full months into 2021, it looks like the world is starting to return to normal – at least a NEW normal, anyway. It’s time to put a stake in the ground to see what our Brave New World of B2B marketing and sales looks like, and what you need to do…
What is customer value alignment?
How you sell and deliver value to prospects can become a powerful driver of growth and a key differentiator for your company. That’s the promise of customer value alignment, a go-to-market framework presented by Zebrafi CEO Jeff Kozer, a guest speaker at Cultivate’s Revenue Engineering webinar series. In many companies, there is a disconnect between…
Marketing planning (Where to even start?!)
Wow! Could there be a stranger and more chaotic year to assess, digest and attempt to learn from? There’s no doubt that 2020 has forced us as marketing and sales professionals to: Adapt, Pivot, Re-invent and Re-imagine. This agile mindset will serve our profession well as we speed into 2021. It’s time to utilize it…
Be a trusted resource to your ideal customers
Provide them with excellent content they can rely on One powerful way to build profitable relationships with your customers and prospects is to position your company as a trusted resource – a place where they can learn how to solve their most pressing business problems, identify new opportunities and run their businesses more effectively. In…
Agile approaches for uncertain times
A local printer has not only endured seismic shifts in its industry and thrived but has also reimagined itself by staying close to its customers and taking cues from their requests and feedback. The parent company of Cultivate Communications, Heritage Printing, has offered a wide spectrum of services to support its customers’ needs, providing a…
How to cultivate thought leadership (and why it matters)
Want to make a real impact in your role and organization? Become a marketing rebel, as the Content Marketing Institute’s chief strategic advisor Robert Rose recommended in his recent Cultivate webinar. One powerful way to do that is to study thought leaders inside and outside of your industry. You can learn from what they’ve done…
Be the change: How to be a marketing rebel
Can you elevate the value of marketing and transform your organization? The answer is a resounding yes, according to Robert Rose, the chief strategic advisor of the Content Marketing Institute. In a recent Cultivate webinar, he explained how you can initiate change by rethinking the operating model of your marketing team. The challenge: marketing as…
Improving sales conversions is like herding cats
For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger during the last few months. If you want to achieve faster sales conversions and multiply the impact of marketing, you’ve got to be a change…
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