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How Marketers Are Leveraging AI To Align With Sales

AI and machine learning are no longer optional tools to align marketing and sales; they’re the lifeblood of staying ahead.

Making a Business Case for a Full Funnel Marketing Strategy

As marketers, we’re all too familiar with the pitfalls of fragmented strategies: Isolated teams, splintered objectives, and scattered campaigns.

How to Market to Engineers: Influencing an Analytical Mindset

Marketing to engineers requires a distinct approach, acknowledging their analytical mindset and technical expertise. Unique to this audience, precision and accuracy take precedence over flashy visuals.

Strategies for a Lean and Mean B2B MarTech Stack

Let’s face it. As Marketers, we are spoiled-rotten with marketing technology options. Like the kids in Willy Wonka’s Chocolate Factory, we seem to want more and more goodies.

Transform passive viewers into engaged leads with interactive webinars

In the fast-evolving landscape of digital marketing, webinars continue to hold a prominent place in the arsenal of lead-generation strategies. As we step into 2024, the question arises: Will webinars continue to supercharge results for businesses?

Mastering marketing automation: From basics to brilliance

“Engaging with consumers across every conceivable medium – be it phone, email, chat, web, or social platforms – is the new norm. Real-time discussions about a brand and its offerings are commonplace. It’s essential for businesses to be part of …

Strategic website experience design: The pivotal element in B2B customer engagement

As seasoned marketers in the B2B sphere, you’re no stranger to the pressures of maintaining a website that is not just functional but exceptional. It’s the linchpin in a strategy…

Crafting content for the buyer’s journey: A trending B2B content marketing strategy

Many of our clients are planning their 2024 content marketing budget, which clearly presents a huge growth opportunity. According to the research firm Gartner, spending is set to hit $309…

B2B marketing trends: Evolution & reinvention (again)

The landscape of B2B marketing is continuously evolving, driven by customer expectations of ever more customized and personalized information and service. The pace of change can feel overwhelming at times.…

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