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Boost your lead generation efforts with media relations
Why do so few B2B companies pursue media relations as a way to support lead generation? According to Curata, 47% of B2B buyers consume three to five pieces of content…
Intent data: Powering impressive growth at two companies
Intent data is arguably the secret weapon of savvy B2B marketers. Why? Because instead of relying on “spray and pray” tactics to find prospective customers, it utilizes sophisticated databases to…
Uncover more prospects using intent signals
When B2B buyers face a problem, they typically do online research to find a solution. Your prospects are actively searching online for solutions to problems that your company solves. The…
The power of intelligent chatbots
When’s the last time that you experienced an amazing hotel concierge? Someone who blew you away with their knowledge and helpfulness, who could effortlessly tap into a myriad of connections…
Optimize your personalization and targeting
What can you do when your audience treats your content like white noise – ignoring it like they do so many other companies today? It’s time to experiment with new…
Optimizing sales and marketing alignment
They’re in the same boat. Here’s how to get them pulling together Have you ever seen a rowing team in action? They’re a masterpiece of precision. When all of the…
Want to grow? Connect your brand to a higher purpose
You’re probably familiar with companies that have aligned themselves with a higher purpose through environmental, social, and governance (ESG) initiatives. And maybe you assumed it’s a luxury only large, multi-billion-dollar…
Supercharge your LinkedIn messaging for outbound marketing
Are you tired of purchasing B2B email lists, only to get abysmal response rates from them? That’s because the recipients don’t know or trust your company. Your messages are also…
Reinvigorate your audience engagement with interactive content
You’ve poured your heart and soul into your latest campaign for the last two months. You just launched it this morning. And… crickets. Hardly anyone is engaging with it. What’s…
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