Contact: MaryAnn Long
Agency Director

Press Release

New Webcast Uncovers the Top Five Mistakes Medical Device Sales Teams Make During Product Pitch

‘Moving Payers from Apathy to Adoption,’ a new webcast hosted by Cultivate Communications, helps medical device manufacturers navigate the complex world of medical device sales.

Brookfield, WI – A new webcast presented by Cultivate Communications aims to uncover the complex world of medical device sales by giving manufacturers, sales departments, and marketing professionals the unique tools and strategies needed to successfully pitch medical devices and ensure sales of their products.

The webcast, Moving Payers from Apathy to Adoption, highlights the top five mistakes medical device salespeople make during a product pitch and a nine-step formula to successfully secure sales from hospital administrators and procurement departments.

The webcast is hosted by Cultivate Communications’ MaryAnn Long and includes a presentation from Matthew Tucker, an expert and coach to startups, marketing executives, and commercial officers at MedTech companies.

Tucker’s top five mistakes include:

  1. The sales team is too focused on the product and not building a narrative to bring the product to life.
  2. A clinical demand hasn’t been shown to the payer.
  3. An ineffective description of the size or impact that’ll come from remaining with existing processes or equipment.
  4. Not having a perspective on an adoption plan for the new device and how it’ll fit into existing workflows.
  5. Not showing the economic impact the new device will bring.