Great Content: The cure for the engineer’s marketing allergy
How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and…
When the rubber hits the road
As the saying goes, the “rubber hits the road” at the point in time when a salesperson is in-front of a customer and moves to…
12 tactics to transform your email signups from a trickle to a torrent
Your email list is one of your most valuable owned assets. It’s the key to engaging your target audience and building trusted relationships with them….
8 must-have elements of a strong home page
When visitors arrive at the home page of your website, are they able to quickly and efficiently find what they’re looking for? Or do they…
Stop burning cash on these inefficient content marketing strategies
Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and you’re…
“Tilt” your way to grab your audience’s attention
In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with stories…
How to tame the content approval monster
Lurking in the corner of your office is an unseen threat to the success of your content marketing efforts. It’s the approval monster and his…
Milwaukee B2B Content Marketing Survey
Get a pulse of how Milwaukee area businesses are feeling about their Content Marketing Download our FREE Milwaukee B2B Content Marketing Survey Report to find…
Larry the Luddite says "hell no!" to content marketing
Larry is a Luddite – someone who resists technological and other forms of change. His official title is director of marketing for Acme Manufacturing. He…
Customer education: The secret to successful marketing
In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education…
Content marketing: Time to take off the blinders
Developing an effective content strategy should center around ALL aspects of the way your company communicates with its target audiences.
A stunningly simple method to understand B2B buyer needs
One of the biggest challenges for content marketers is addressing the B2B buyer’s journey in a continuous, consistent and relevant manner. This simple framework can help you craft an effective content strategy.
Marketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Does your company have a full-funnel content strategy?
Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?
Marketers: Do you suffer from Azbackwardia Contentus?
How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus…
Does your agency understand the building blocks of content strategy?
Is your digital agency focused on helping you to develop an effective content strategy for your brand? Or are they only execution partners for content production, SEO and social media?
Why you must think like a publisher to succeed at content marketing
Producing a lot of content won’t make you a successful content marketer. It’s a sad but true lesson many marketers are learning – the hard way. If you want your content initiative to be successful, you need to approach it with a different mindset. You need to think like a publisher.
Social media algorithms and content marketing: What you need to do now
Content marketing is becoming more important than ever, thanks to the major social media channels moving from chronological to algorithm-based feeds.
The hidden dangers of dabbling in content marketing
By now, most companies realize they need to be implementing a content marketing strategy. As they start to exercise this new marketing muscle, their efforts…
5 Ways to Come Up with Fresh, New Content Marketing Ideas
We have a confession… Whipping up fresh, new content marketing ideas? Sometimes it’s HARD. (Yes, even for us super-duper creative types!) It’s true. We’ve been…
Are Your Leads Ending Up Just South of Nowhere?
Are Your Leads Ending Up Just South of Nowhere? Download our FREE eGuide and get your new business efforts headed in the right direction. Download…
4 Steps to Creating a Big-Picture Customer Touch Plan
If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with…
Branding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed…
Responsive Website Design: A Smart Long-Term Investment
Your website isn’t just an online brochure. Done well, it’s an efficient lead generation machine and the centerpiece of your marketing strategy—as long as it…
7 Pro-Tips: Get the Blueprints Right Before Your Website Contractor Starts Working
Building a website is much like building a house; every little detail matters. Long before you watch contractors pour the foundation concrete, you go over…
Why Your Website Must Be Mobile Friendly Right Now
Mobile users have taken over the Internet—so if your website isn’t mobile friendly, you might already be in trouble. The days of being chained to…
Are Print Catalogs Still Relevant in Today’s Digital World?
Today you can order online, order over the phone, and even order from your phone. With so many choices, where do old-fashioned paper catalogs fit…