Transform Your Growth Marketing: From Inbound Leads to Website Conversions
Developing a successful marketing campaign hinges on having a precise understanding of your target audience.
DIY vs. Fractional Marketing: Choose the Right Strategy for Business Growth
Developing a successful marketing campaign hinges on having a precise understanding of your target audience.
3 Scary Business Growth Problems and How to Conquer Them
The scariest movies are the ones where the demon is right under your nose–in the attic–in the basement, and our unsuspecting hero must kill or be killed.
Marketing Audits: The Foundation of Data-Driven Growth
Developing a successful marketing campaign hinges on having a precise understanding of your target audience.
SMART MEDICAL DEVICES PAVE THE WAY FOR VALUE-BASED CARE TRANSFORMATION AND INNOVATIVE REIMBURSEMENT MODELS
Smart medical devices are poised to revolutionize the healthcare landscape by significantly enhancing the delivery of value-based care (VBC) and subsequently transforming reimbursement models.
LinkedIn Targeting: Campaign Options for Laser-Focused Outreach
Developing a successful marketing campaign hinges on having a precise understanding of your target audience.
The Power of Specialized Content: Leveraging LinkedIn for Content Creators
During a cross-country flight Alex, a plant manager, overhears a conversation about the advantages of a specific supply chain management solution.
Elevating Your LinkedIn Strategy: Advanced Techniques for 2024
Mastering LinkedIn—or any social media platform—is akin to aiming at a moving target. Navigating the vast digital landscape of LinkedIn might seem daunting at first.
Harnessing Micro-Moments: A 2024 Guide for B2B Marketers
During a cross-country flight Alex, a plant manager, overhears a conversation about the advantages of a specific supply chain management solution.
IoMT AND PERSONALIZED MEDICINE
The healthcare landscape is rapidly evolving, fueled by the Internet of Medical Things (IoMT).1 For medical device manufacturers, this presents a strategic opportunity to unlock new growth and impact the future of personalized medicine. IoMT is creating a new standard in healthcare delivery- one that is personalized, precise, and more efficient.
How Marketers Are Leveraging AI To Align With Sales
AI and machine learning are no longer optional tools to align marketing and sales; they’re the lifeblood of staying ahead.
Making a Business Case for a Full Funnel Marketing Strategy
As marketers, we’re all too familiar with the pitfalls of fragmented strategies: Isolated teams, splintered objectives, and scattered campaigns.
How to Market to Engineers: Influencing an Analytical Mindset
Marketing to engineers requires a distinct approach, acknowledging their analytical mindset and technical expertise. Unique to this audience, precision and accuracy take precedence over flashy visuals.
GROWTH MARKETING FOR MEDICAL DEVICE MANUFACTURERS
The global medical device industry is highly competitive and saturated, with numerous products regularly entering the market. According to global news wire,1 the global medical device market size is expected to reach approximately USD 671.49 billion, with the U.S. market projected to grow to USD 291.04 billion by 2030.
Strategies for a Lean and Mean B2B MarTech Stack
Let’s face it. As Marketers, we are spoiled-rotten with marketing technology options. Like the kids in Willy Wonka’s Chocolate Factory, we seem to want more and more goodies.
Revenue Nirvana Wins Excellence Award
Contact: MaryAnn LongAgency Directormaryann@cultivate-communcations.com262-343-3882www.cultivate-communications.com FOR IMMEDIATE RELEASECultivate Communications Wins With Revenue Nirvana Brookfield, WI – Winner of the 2023 Web Excellence Award for Content Marketing…
Mastering marketing automation: From basics to brilliance
“Engaging with consumers across every conceivable medium – be it phone, email, chat, web, or social platforms – is the new norm. Real-time discussions about a brand and its offerings are commonplace. It’s essential for businesses to be part of …
Medical Device Beyond the Device Value Based Care
Contact: MaryAnn LongAgency Directormaryann@cultivate-communcations.com262-343-3882www.cultivate-communications.com Press Release New Report Details Exponential Growth Opportunities for MedTech Companies as Industry Shifts from Fee-for-Service to Patient-Centric Models MedTech companies…
Medical Device Moving Payers From Apathy to Adoption
Contact: MaryAnn LongAgency Directormaryann@cultivate-communcations.com262-343-3882cultivate-communications.com Press Release New Webcast Uncovers the Top Five Mistakes Medical Device Sales Teams Make During Product Pitch ‘Moving Payers from Apathy…
Strategic website experience design: The pivotal element in B2B customer engagement
As seasoned marketers in the B2B sphere, you’re no stranger to the pressures of maintaining a website that is not just functional but exceptional. It’s…
Growth marketing: Science and art
Hey, it’s Bob here from Cultivate Communications. Growth is in every marketer’s vocabulary. At your business, growth may equate to increasing sales, profits, and customer…
Turbocharge your revenue: Unleashing the power of the magnificent seven
Prepare for a Journey of Hard Work, Open Minds, and Game-Changing Conversations Get ready to turbocharge your revenue growth with these seven game-changing discussions! Picture…
Rewiring your mindset about marketing experimentation, part 2
Three savvy marketing experiments that will inspire you Of all the tools in the marketer’s arsenal, methodically testing new ideas and following the data is…
How an experimental mindset can be a competitive advantage, part 1
If your competitors are still taking a seat-of-the-pants, gut-feel approach to marketing, you could snag more market share by methodically testing new ideas and following…
Elevate your content marketing strategy in 2023
As B2B companies embrace digital transformation, their processes for researching, evaluating and selecting solutions to drive growth are becoming more sophisticated. They’re seeking vendors who…
Need more traffic? Try this hybrid approach
Does this sound familiar? During the last two years, you’ve poured your heart and soul into developing an amazing library of content on your website….
Intent data: Powering impressive growth at two companies
Intent data is arguably the secret weapon of savvy B2B marketers. Why? Because instead of relying on “spray and pray” tactics to find prospective customers,…