The hidden dangers of dabbling in content marketing
By now, most companies realize they need to be implementing a content marketing strategy. As they start to exercise this new marketing muscle, their efforts…
5 Ways to Come Up with Fresh, New Content Marketing Ideas
We have a confession… Whipping up fresh, new content marketing ideas? Sometimes it’s HARD. (Yes, even for us super-duper creative types!) It’s true. We’ve been…
Are Your Leads Ending Up Just South of Nowhere?
Are Your Leads Ending Up Just South of Nowhere? Download our FREE eGuide and get your new business efforts headed in the right direction. Download…
4 Steps to Creating a Big-Picture Customer Touch Plan
If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with…
Branding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed…
Responsive Website Design: A Smart Long-Term Investment
Your website isn’t just an online brochure. Done well, it’s an efficient lead generation machine and the centerpiece of your marketing strategy—as long as it…
7 Pro-Tips: Get the Blueprints Right Before Your Website Contractor Starts Working
Building a website is much like building a house; every little detail matters. Long before you watch contractors pour the foundation concrete, you go over…
Why Your Website Must Be Mobile Friendly Right Now
Mobile users have taken over the Internet—so if your website isn’t mobile friendly, you might already be in trouble. The days of being chained to…
Are Print Catalogs Still Relevant in Today’s Digital World?
Today you can order online, order over the phone, and even order from your phone. With so many choices, where do old-fashioned paper catalogs fit…
Content Marketing: How Can My Business Create Great Content?
Creating content to back your content marketing strategy isn’t easy. Determining where to start can be daunting. Actually getting your company to create great content…
Top-Viewed Business TED Talks of All Time
Here at Cultivate, we believe that marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples…
To Outsource Content Marketing …or Not? 6 Questions to Help You Decide
Doing everything in-house may be an appealing idea to a business owners, but that isn’t always advantageous. It pays to think critically about your business…
Online Advertising Saturation: How to Rethink Your Marketing Approach
Today’s consumers make buying decisions based on a wealth of information—and the number of sources they access grows every day. Online, they’re looking at consumer…
Your Content Marketing IS Your Brand: Here’s Why…
Back in 2009-2010, Toyota spiraled into what was the largest car recall in United States history, eventually recalling a total of 9 million vehicles worldwide….
An Integrated Transition to Enterprise Content Marketing
Content marketing is not new – but it’s so effective, it’s here to stay. The advantage over traditional advertising is direct communication with consumers. Content…
3 Big Ways Top B2B Companies Retain More Customers
For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business-and oftentimes from fewer clients. You need a…
Boost Business – Create the Perfect Mix of Copywriting and Content Marketing
Copywriting and content marketing are the same thing right? Potato, potahto? Nope. You’ll hear the terms used interchangeably, but they’re actually quite different: Content Marketing…
B2B Word-of-Mouth Marketing: Using Social as a Sales Tool for Testimonials and Feedback
Your customers are at the heart of everything you do. You manufacture for them, you market for them, you sell to them, and you want…
3 Ways to Attract More Interest in Your Products NOW
You know brands matter, but what about brands as they pertain to manufacturing components? If you think components are less important than the brand itself,…
5 Ways Manufacturers Can Gain More Name Recognition
Manufacturers face an uphill battle in terms of name recognition. Throughout history, most manufacturers toiled in anonymity. Today, though, you can’t afford to remain in…
Why You Should Care About Your Brand Colors
Your logo and brand colors often create that key first impression in your customer’s mind-and visual impressions impact customer response. To harness the power of…
6 Keys to Build Engaging Relationships on Your Website
Here at Cultivate we believe in a long-term, cyclical marketing strategy based on the idea that building real relationships with your customers is the best…
The Human Factor: Creating Emotional Connections with your B2B Audience
Want to make an emotional connection with your B2B audience on your next marketing campaign? You’ll need a deep understanding of who your customers really…
Fuel Their Passion: Stirring Up True Intensity in Your Customer Base
Passion is intense, craveable, inspiring…and above all, authentic. You can’t fake passion, you can’t buy it, and you can’t make other people feel it if…
This Ain’t Your Grandpa’s Assembly Line: Creative Recruitment to Bring in Young Manufacturing Talent
Manufacturing was once the cornerstone of a middle-class lifestyle…the American Dream. A high-paying union job that would allow you all the comforts of life: a…
Your Integrated Marketing Mix: Combining the Benefits of Digital and Print
No one ever says, ‘A Brochure in the Hand is Worth Two Tweets on the Smartphone,’ but maybe someone should. While people actively interact with…
5 Content Marketing Tips: How to Add *ZING* to Dull Subjects
Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore,…