Content Marketing

Today's marketing needs to be so compelling that people don't consider it marketing.

A More Modern Approach to Marketing

Content marketing aims to create and distribute valuable, relevant and consistent content to attract prospective customers, build trust and nurture them until they’re ready to buy. Today’s empowered customers prefer to gather information, locate vendors and compare features and benefits on their own, without a salesperson. In most industries, the differences between competing products are miniscule.

By now, most companies realize they need to be implementing a content marketing strategy. To be effective, content marketing needs a solid strategy that addresses your customers’ deepest needs, nurtures them along their buyer’s journey and positions your company as the thought leader in your market. Your content also requires a heavy dose of inventive thinking, so it stands out – commanding attention and inspiring action.

Buyers go through 57% of the purchasing process before talking to sales. (Source)

  • 57%

B2B companies with blogs generate 67% more leads per month on average. (Source)

  • 67%

78% of CMOs think custom content is the future of marketing. (Source)

  • 78%

Check Out Our Content Marketing Guide

Discover the insights you need to engage your prospects and customers. Open your mind to content marketing.

Learn how to:

  • Position Yourself As An Industry Leader & Trusted Resource
  • Earn Your Customers’ Loyalty & Business
  • Increase Your Referral Rate

Get The Guide

Developing and Executing A Revenue Generating Content Marketing Strategy

Our unique, strategic approach helps unlock growth

Our team can create a content marketing strategy designed to reinforce and enhance the value of your company and its products and services. We will:

  • Conduct interviews with your staff and key customers to understand your current marketing challenges and growth opportunities, your key customer segments and your competitive situation
  • Learn about the needs and aspirations of your target audience and what motivates them
  • Map out their typical journey, from the time they realize they have a need, through the sale and beyond.
  • Identify key points along the process where we can influence their behavior with high-quality content
  • Create engaging content that resonates with your target audience at each phase of their buying cycle (no boring, “me-too” evergreen content).
  • Identify the marketing channels that will provide the most traction for your content. From websites, SEO, LinkedIn, Twitter, email campaigns, white papers, blogs, newsletters, videos, product guides, datasheets, webinars and direct mail, we do it all.
  • Consistently publish and measure the impact of your content, and tweak our approach as needed to deliver the desired results
  • Position your company as a thought leader in your industry – the “go-to” source about your type of product or service!

Exercise Inventive Thinking…Check Out Our Blog

Content Marketing Strategies You Can Use Today