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Content Marketing

Don’t turn your back on your customers

CULTIVATE TurnBack

Do you stop communicating with your customers after they buy your company’s products or services? If so, you’re missing a big opportunity to boost your bottom line by RETAINING them. When someone buys your products, it doesn’t mean their customer journey has come to an end. It’s actually just beginning. Now’s the time to rethink…

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Great Content: The cure for the engineer’s marketing allergy

Content Allergy

How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will solve their problem like no one else. Reach your audience on a personal level. Get in their head. Yet, for right-brained marketing creatives, getting inside…

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Give your customers a big ol' "bro hug!"

The Bro Hug

When you see an old friend, do you give them a handshake or a ‘bro hug’? Of course, if you’re under 30 years old, you give them a hug to let them know that you’ve missed them and you appreciate them. It’s more intimate than a traditional handshake. What’s a ‘bro hug’? It’s a visible…

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Blueprint for a successful content marketing strategy

Blueprint Content Strategy

Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials on your empty lot into a beautiful, finished home. If you try to build it on your own, without a blueprint, you’ll end up with a haphazard structure that will probably…

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There's a runaway train barreling towards you

RunawayTrain

Today, if you’re not yet on board the content marketing train, you may get run over. It’s that simple. Your customers have changed and you need to adapt the way you’re marketing. If you continue to use the same old ways to communicate with them, you’ll be left in the dust. Today’s B2B customers tend…

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Stop burning cash on these inefficient content marketing strategies

Stop Burning Cash

Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and you’re not stupid, so you’re not going to ignore inefficiencies in your content marketing initiative, are you? Here are five areas that are especially problematic: 1. You’re producing content, but it’s…

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Content marketing without a documented strategy is doomed to fail: Survey

Survey Cover

A documented strategy is a must if you want to be successful with content marketing. That’s the conclusion of the first-ever Milwaukee Area B2B Content Marketing survey, conducted by Cultivate. The majority of the marketing managers who responded to this new survey (68%) don’t have one and that limits their ability to be effective with…

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How to tame the content approval monster

Tame The Content Approval Monster

Lurking in the corner of your office is an unseen threat to the success of your content marketing efforts. It’s the approval monster and his favorite activity is not to dismember, devour and destroy, but rather to plant his fat butt on top of your content, bringing your publishing process to a screeching halt. No…

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How to make your blog posts as popular as a hit record

Popular As A Hit Record

One of the biggest roadblocks content marketers face is developing original, relevant and engaging content – content that people actually want to read and most importantly share with associates. Just like song writers, everyone wants their content (song) to be a hit and reach the number one spot on the charts. According to CMI’s 2015…

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Milwaukee B2B Content Marketing Survey

CM Survey Cover

Get a pulse of how Milwaukee area businesses are feeling about their Content Marketing Download our FREE Milwaukee B2B Content Marketing Survey Report to find out how you measure up against other Milwaukee businesses Download your FREE copy of our new Milwaukee B2B Content Marketing Survey Report to find out how you measure up against…

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