One of the biggest challenges you face as a business owner is developing the voice, direction, and overall content for your business. You want to not only market to your clients, but also claim your stake in the world of business.
Content marketing — It may seem like a simple task, but it actually has the HUGE role of reflecting the core of what your business stands for.
You must be very careful how you leverage content marketing to position yourself in your industry.
Many businesses have content marketing models that you can mimic with your own business. But then you don’t stand out, plus you create competition for yourself. And who really wants that?
Another strategy is to use content marketing to brand your business all on your own. But the amount of time and effort you’d spend to do everything by yourself may not be worth it.
A third (and my recommended) idea is to leverage a TEAM to help you with your content marketing. There are a number of benefits that individuals working in a group setting have over an individual approach to content marketing. Here’s three:
- More Fuel to The Fire — Individuals have great ideas, but the more minds at work, the more ideas are generated.
- You may not think of bold or radical approaches to your content marketing — Many individuals will bring many ideas to the table. There will be some spot-on and innovative ideas, but also some not-so-good or inappropriate ideas. Realize that both good and bad ideas are crucial in evolving your brand and your business. It’s important to recognize both what you WANT to do and what you DON'T want to do with your content marketing. That’s how you know precisely what your business stands for.
- You are not an expert in everything — Allowing people who have experience in different arenas to be part of your process for developing your content and your brand positioning leaves you with an exponential opportunity for success.
Content marketing is more than simply writing an About page on your website to showcase your business and what it stands for. Content marketing is about collaborating with a team of specialists to develop the look, voice, and attitude of your business and of the products and/or services you offer. This is what gives your clients — and potential clients — the confidence to be a part of your winning team.
Whether you build your own in-house content marketing team, or outsource a team of content marketing specialists, embrace the expertise and creativity of the players and welcome ALL of their ideas — both good and bad.
The sky’s the limit for your content marketing. With a team approach, you’ll have carefully determined the right DIRECTION you need to head to make your business a success!
Got a question or comment about using a team approach to content marketing?