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Posts by Cultivate

How to increase marketing’s impact on revenue

Scaling marketing revenue

Traditionally, marketing’s job was to promote your company’s brand and to generate leads for your sales force to follow-up on. Today, its role is much more complex. The marketing department must single-handedly attract, educate and nurture prospects – and make a measurable impact on your company’s revenue. But how can you grow the marketing function…

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Stay top-of-mind throughout the buying process

Stay top-of-mind in the buying process

To keep your company top of mind, you must communicate with your prospects on a regular basis. But the average business person is bombarded by hundreds of messages per day, making it a challenging task for even the most seasoned marketers. The secret There’s a secret to ensure that your brand captures a top spot…

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Faster Sales Conversions

Faster Sales Conversions Book cover

Faster Sales Conversions Are Now a Reality! Download our FREE eGuide and learn how to get faster sales conversions. Download your FREE copy of our new eGuide, Get Faster Sales Conversions When You Connect Your Content With The Way People Buy. This new eGuide will show you how you can: Be a more trusted source…

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Use content to deliver an exceptional buyer experience

Content-marketing-framework-buying-experience

Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a trusted source of knowledge and advice, savvy marketers can generate more qualified sales leads, accelerate the buying process and win more business. According to a…

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Reaching the Unreachable

Reaching Them Cover

Reaching Unreachable Decision Makers Name* First Last Email* Company This iframe contains the logic required to handle Ajax powered Gravity Forms. Whatever happened to sales prospects who are willing to respond to you? They don’t answer emails, return phone calls or acknowledge you any more. You can feel their presence, but you can’t connect. They…

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Wrangle new prospects with LinkedIn’s outbound marketing tools

Wrangle Blog 1200x628

Now that you understand how to organically attract traffic on LinkedIn and to your website, it’s time to focus on the outbound side of the rodeo. In this article, we’ll teach you four ways to use LinkedIn’s tools to identify, connect and interact with the right companies and people. 1. Build your network with a…

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Drive more prospects to your LinkedIn company page

LinkedIn DriveProspects BLOG 1200x628

In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…

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