Posts Tagged ‘Content Marketing’

Use content to deliver an exceptional buyer experience

Content-marketing-framework-buying-experience

Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a trusted source of knowledge and advice, savvy marketers can generate more qualified sales leads, accelerate the buying process and win more business. According to a…

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Great Content: The cure for the engineer’s marketing allergy

Content Allergy

How to speak that engineer marketing language The first rule of marketing is know your audience. Find out what they want. Connect with them and show them how you will solve their problem like no one else. Reach your audience on a personal level. Get in their head. Yet, for right-brained marketing creatives, getting inside…

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Blueprint for a successful content marketing strategy

Blueprint Content Strategy

Who in their right mind would build a house without a blueprint? You need a detailed blueprint to convert the piles of building materials on your empty lot into a beautiful, finished home. If you try to build it on your own, without a blueprint, you’ll end up with a haphazard structure that will probably…

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There's a runaway train barreling towards you

RunawayTrain

Today, if you’re not yet on board the content marketing train, you may get run over. It’s that simple. Your customers have changed and you need to adapt the way you’re marketing. If you continue to use the same old ways to communicate with them, you’ll be left in the dust. Today’s B2B customers tend…

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Stop burning cash on these inefficient content marketing strategies

Stop Burning Cash

Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and you’re not stupid, so you’re not going to ignore inefficiencies in your content marketing initiative, are you? Here are five areas that are especially problematic: 1. You’re producing content, but it’s…

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“Tilt” your way to grab your audience’s attention

Grab Audience's Attention

In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with stories of brave knights and ladies fair that his perception of reality becomes warped. At one point, he attacks windmills, convinced that he must bravely vanquish these “ferocious giants.” All too…

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Content marketing without a documented strategy is doomed to fail: Survey

Survey Cover

A documented strategy is a must if you want to be successful with content marketing. That’s the conclusion of the first-ever Milwaukee Area B2B Content Marketing survey, conducted by Cultivate. The majority of the marketing managers who responded to this new survey (68%) don’t have one and that limits their ability to be effective with…

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How to tame the content approval monster

Tame The Content Approval Monster

Lurking in the corner of your office is an unseen threat to the success of your content marketing efforts. It’s the approval monster and his favorite activity is not to dismember, devour and destroy, but rather to plant his fat butt on top of your content, bringing your publishing process to a screeching halt. No…

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Larry the Luddite says "hell no!" to content marketing

Inform And Educate In Your Content Marketing

Larry is a Luddite – someone who resists technological and other forms of change. His official title is director of marketing for Acme Manufacturing. He steadfastly refuses to take content marketing seriously. Does this sound like someone you know? Larry recently read an article that says companies today must adopt a “content-focused approach to meeting…

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Customer education: The secret to successful marketing

Customer Education

In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education is the trump card – it’s critically important to winning the game. Remember, companies that play their cards the best will always win. It wasn’t always this way. In the…

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