As B2B companies embrace digital transformation, their processes for researching, evaluating and selecting solutions to drive growth are becoming more sophisticated. They’re seeking vendors who intuitively understand them and can…Read More
For many businesses, the COVID-19 (coronavirus) outbreak has created unprecedented challenges. But it also contains the seeds of new opportunities for companies that are willing to creatively meet the evolving needs of their customers.
A case in point is one of Cultivate’s clients, a plastic injection molder that produces parts for a variety of original equipment manufacturers (OEMs). Our innovative content approach is helping the company educate its OEM customers about the need to rethink their global supply chains.Read More
Traditionally, marketing’s job was to promote your company’s brand and to generate leads for your sales force to follow-up on. Today, its role is much more complex. The marketing department…Read More
Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a…Read More