LinkedIn DriveProspects BLOG 1200x628

In our first post in our LinkedIn Strategy series, Crafting Your LinkedIn Company Page, we showed you how to make your LinkedIn company page visually compelling, on brand and focused on the needs of your ideal prospects. Now, it’s time to focus on driving the right people to it. We’re going to show you three…

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Visitors Into Customers

Web design is a combination of function, form, and beauty. A beautiful website that doesn’t work will chase away your visitors, as will a website loaded with garish or clashing colors. You can’t neglect content either. Great, effective website design pulls it all together and your customers will appreciate your effort. In effect, your website…

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Gated Content Tweet

In marketing circles, gated content is an often debated concept. Why? Let’s start with how gated content works … Placing a “gate” on your website content refers to the practice of requiring your website visitor to enter specific information to gain access to specific content. For example, you might require a client to log in…

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Lead Generation

Your website is your most powerful marketing tool. It’s where you meet, greet and impress your customers enough to buy your products or engage with your services. It should be a lead-generation machine: a hotbed of activity, delivering a steady stream of qualified leads to your sales team…or it can just sit there and stagnate.…

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Man And Woman Holding Empty Cta Picture Frame

The “call to action” (or CTA) is a fairly simple concept: just ask people to do something. In exchange, you’ll collect important lead information. Surprisingly, a lot of businesses fail to use CTAs effectively…and lose potential business as a result. Let’s take a look at the what, the where and the how of compelling CTAs.…

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5 (Un)Magical Ways to Draw in Customers with Content

Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…

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Phil

Did you try a new app, join LinkedIn, or come up with a new digital marketing idea on Social Media Day? Equipped with social media–themed treats and giveaways, a decked-out photo-booth van, and a talented Cultivate crew, we hit the streets of Milwaukee’s Third Ward to celebrate Social Media Day 2014! Using the hashtag #SMDayMKE,…

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Social

In our recent 2014 Benchmark Study on Marketing for Manufacturers, participants just like you stated Lead Generation is top priority. To tap into more opportunities for lead generation, 53% of manufacturers are using email marketing, while 45% are dipping into social media. A whopping 62% of manufacturers rely on referrals for lead generation, which makes…

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