Social Media
Are your social media followers really your target?
There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow…
Read More4 ways your LinkedIn strategy helps you reach more customers
With so many social media options out there, it’s important to discern which are best for your business. Of all the social media platforms out there, LinkedIn has proven itself…
Read MoreSocial media algorithms and content marketing: What you need to do now
Content marketing is becoming more important than ever, thanks to the major social media channels moving from chronological to algorithm-based feeds.
Read MoreB2B Word-of-Mouth Marketing: Using Social as a Sales Tool for Testimonials and Feedback
Your customers are at the heart of everything you do. You manufacture for them, you market for them, you sell to them, and you want to see them come back…
Read More5 Ways Manufacturers Can Gain More Name Recognition
Manufacturers face an uphill battle in terms of name recognition. Throughout history, most manufacturers toiled in anonymity. Today, though, you can’t afford to remain in the shadows. The rise of…
Read MoreCultivate Celebrates Social Media Day — and Milwaukee!
Did you try a new app, join LinkedIn, or come up with a new digital marketing idea on Social Media Day? Equipped with social media–themed treats and giveaways, a decked-out…
Read More10 Reasons Your Social Media Efforts Are an Ultimate FAIL
Let’s face facts — your social media efforts have bombed… BIG TIME. How is that even possible? You’re on all the social networks. You have a brilliantly designed header photo.…
Read MoreHelp Us Celebrate Social Media Day! #SMDayMKE
Monday, June 30, is Social Media Day! Initiated by Mashable in 2010, Social Media Day is intended to “recognize the digital revolution happening right before our eyes.” Events are taking…
Read MoreA CEO's Guide to Posting on Social Media
Are you a CEO or company leader who’s afraid to hit the ‘Share’ button? You’re not alone. Leadpostaphobia™ [lead·post·a·pho·bi·a] noun a persistent fear of posting on social media platforms while…
Read MoreLooking for Social Networking Value? CEOs Link In To LinkedIn Groups
Of all the social networks that have edged to the forefront of the Web, LinkedIn has proven to be of immense value to folks in the business world. Besides offering…
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