Posts Tagged ‘marketing strategy’
The Hidden Cost of a Vague Value Proposition (And What the Smartest Companies Do Differently)
You wouldn’t build a house without a blueprint. So why are so many companies building marketing campaigns, sales strategies—even entire product lines—without a clear value proposition? Here’s what we’ve seen:…
Read MoreThe Hidden Costs of Selling to the Wrong Customer and a Path Forward
The end-of-quarter celebration was electric. Another record-breaking month, another massive deal closed. The kind of win every team dreams about – high revenue, big logo, impressive reference customer. At least,…
Read MoreHow an experimental mindset can be a competitive advantage, part 1
If your competitors are still taking a seat-of-the-pants, gut-feel approach to marketing, you could snag more market share by methodically testing new ideas and following the data. You can do…
Read MoreAgile approaches for uncertain times
A local printer has not only endured seismic shifts in its industry and thrived but has also reimagined itself by staying close to its customers and taking cues from their…
Read MoreHow to cultivate thought leadership (and why it matters)
Want to make a real impact in your role and organization? Become a marketing rebel, as the Content Marketing Institute’s chief strategic advisor Robert Rose recommended in his recent Cultivate…
Read MoreImproving sales conversions is like herding cats
For many companies, the process of corralling leads and converting them into sales has always been chaotic – like trying to herd cats. But this challenge has become even bigger…
Read MoreSales enablement: more important than ever
Companies everywhere are now being forced to face a rapidly changing business landscape. Agility takes on new meaning as we all redefine our value, adapt our messages to the challenges…
Read More4 Steps to Creating a Big-Picture Customer Touch Plan
If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch…
Read MoreContent Marketing: How Can My Business Create Great Content?
Creating content to back your content marketing strategy isn’t easy. Determining where to start can be daunting. Actually getting your company to create great content can be flat out overwhelming.…
Read More3 Big Ways Top B2B Companies Retain More Customers
For B2B, nurturing existing customers is even more important than in B2C. Your business depends on recurring business—and oftentimes from fewer clients. You need a revenue stream that flows every…
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