Posts Tagged ‘Content Marketing’
Customer education: The secret to successful marketing
In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education is the trump card -…
Read MoreYour content better be relevant and valuable – or else!
Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may…
Read MoreDoes your content deliver value to your audience?
Tough questions about content marketing Are you truly connecting with your prospects and providing value to them, based upon their needs? The company that does this best in your industry…
Read MoreMarketers: Do you suffer from Azbackwardia Contentus?
How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a…
Read MoreDoes your agency understand the building blocks of content strategy?
Is your digital agency focused on helping you to develop an effective content strategy for your brand? Or are they only execution partners for content production, SEO and social media?
Read MoreWhy you must think like a publisher to succeed at content marketing
Producing a lot of content won’t make you a successful content marketer. It’s a sad but true lesson many marketers are learning – the hard way. If you want your content initiative to be successful, you need to approach it with a different mindset. You need to think like a publisher.
Read MoreThe hidden dangers of dabbling in content marketing
By now, most companies realize they need to be implementing a content marketing strategy. As they start to exercise this new marketing muscle, their efforts can quickly veer off track,…
Read More5 Ways to Come Up with Fresh, New Content Marketing Ideas
We have a confession… Whipping up fresh, new content marketing ideas? Sometimes it’s HARD. (Yes, even for us super-duper creative types!) It’s true. We’ve been in the content marketing biz…
Read More4 Steps to Creating a Big-Picture Customer Touch Plan
If you don’t have a customer touch plan, you’re not alone. We’ve run across quite a few small business owners who weren’t even familiar with the phrase—yet, a customer touch…
Read MoreBranding, Content, and the Sales Pitch: Finding the Right Balance
The temptation to hammer your audience with a peppy sales pitch when you’re trying to write content can be hard to overcome. Marketers are supposed to market, right? So why…
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