Measurable Marketing: The New Price of Admission
Today’s marketing technology tools are truly amazing. Your business can now capture data to provide you with incredible insights into: Who is interested in your…
Content Sharing Is a Privilege (Not a Chore)
When I tell people I’m in the business of content marketing, they sometimes wince. It sounds like tiresome work to them. “How can writing all…
The Final Online Frontier: Content Marketing & Automated Lead Generation
The internet is a continuously evolving, independent marketplace. This seems to overwhelm most small- to medium-sized companies who wish to leverage digital tools to increase…
Keeping Tabs on Gmail
If you’re an email marketer or you use Gmail (Google’s web-based email product), by now you’ve surely seen the next “email-marketing killer” – dun, dun,…
A CEO’s Guide to Networking Using LinkedIn
Social network choices are growing every day — Facebook, LinkedIn, Twitter, Google+ . . . the list goes on. It’s overwhelming! As a business owner…
Are You Ready for a Retina Resolution REVOLUTION?
I pride myself on being on the frontlines of technological updates, standards, and breakthroughs so we can get out in front of new tools, programs,…
Instagram vs. Vine — Which Do YOU Choose?
About a month ago, I prepared a fresh blog post about the latest frenzy in mobile video called Vine (@VineApp). I began using Vine early…
Why Content Marketing Is Like Playing a Video Game
Driving your content can be as fun as playing a video game. Seriously. Content marketing campaigns — much like video games — come with a…
Should I Ask for an ENDORSEMENT or a RECOMMENDATION on LinkedIn?
The past few years, LinkedIn has acquired quite the presence in the online social community for professionals and for business networking. It used to be…
How Well Do You REALLY Know Your Audience?
So you’re pumping out tons of great content, but you’re starting to see that it’s focused around the same topics, and it’s not getting the…
Demand a Dynamic Website
You know your website is outdated. And you know you’ve gotta “bite the bullet” and have it redesigned. It’s time. Online users consider website design…
What Can a Heat Map Do for YOU?
If you’re reading this, you’re most likely a small business owner or a marketer working for a small business looking for ideas to help increase…
Track & Measure OFFLINE Campaigns ONLINE with PURLs
In a challenging economy, marketing teams are increasingly being asked by company management to quantify their efforts. Companies are looking for BIGGER AND BETTER response…
Never Use Personal Online Accounts for Your Business
Take a step back and think about this for a moment – Today, the social web is evolving and integrating services with one another so fast…
Picking the Right Marketing Channel
In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies…
How Much Content Do You REALLY Need?
Wondering how much content you should build into your webpage, print ad, or direct mail appeal? Today’s readers have shorter and shorter attention spans, so…
Domain Registration vs. Web Hosting
Many business owners with a web presence don’t really understand how their website works. While this subject can get technical, stick around for some basic…
5 Must-Have Apps & Programs for a Start-up Business
Building your new business isn’t easy. In this economy – where profit margins are razor thin due to competition – you have to figure out…
Content Marketing Without a Blog
So you already know WHY your business needs content marketing. Now you need to know HOW to do actually do it. The first step in…
Should You Use an Open Source or Proprietary Web Platform?
There comes a time when you have to make that decision to build a website for your business or your brand. The trick you’re going…
Is Your Personalized Marketing “Creeping Out” Your Customers?
Remember the ’80s Rockwell hit song “Somebody’s Watching Me”? Do you feel like somebody’s always watching YOU online? People are starting to get an uneasy…
2 Simple Ways to Track the Success of Your Marketing
As the old saying goes: more than half of your advertising isn’t working – digital marketing analytics to the rescue! Still, don’t forget the value…
The Smart Money Is on Content Strategy
I speak to CEOs every day about marketing. It’s startling how many of them view marketing as a COST. They erroneously lump marketing in with…
Choose the Right Words
Years ago when I was first learning to sell media airtime, a sales trainer taught me the axiom, “we get paid for the words we…
5 Must-Have WordPress Plugins
WordPress has evolved into a unique tool for businesses. With WordPress, you can build a blog, a website — or BOTH. It’s so powerful and…