Content Marketing

Good vs. bad content – what’s the difference?

CB GoodVsBad

We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that have been covered ad nausem by many other authors – apparently in an attempt to validate the theory that an infinite number of monkeys pounding on an infinite number of typewriters…

Read More

Two easy ways to launch your first blog

CB LaunchBlog

A high-quality blog, consistently filled with high-quality, customer-focused articles, video and other content is the cornerstone of many marketing initiatives. But what do you do if you don’t have a blog or enough internal support to launch one within your corporate website? There are two easy ways you can launch a low-cost blog to test…

Read More

Don’t build your house on rented land

CB HouseRentedLand

Do you dream of building a big following on one or more of the major social media channels? Don’t bother – it’s a waste of your time and it’s important you understand why. It wasn’t always that way. During the last decade, the bigger your social networks were, the more people you could reach. Many…

Read More

Larry the Luddite says "hell no!" to content marketing

Inform And Educate In Your Content Marketing

Larry is a Luddite – someone who resists technological and other forms of change. His official title is director of marketing for Acme Manufacturing. He steadfastly refuses to take content marketing seriously. Does this sound like someone you know? Larry recently read an article that says companies today must adopt a “content-focused approach to meeting…

Read More

Customer education: The secret to successful marketing

Customer Education

In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education is the trump card – it’s critically important to winning the game. Remember, companies that play their cards the best will always win. It wasn’t always this way. In the…

Read More

How Rockwell Automation's magazine became a powerful thought leadership tool

Rockwell Automation Magazine Thought Leadership Content Marketing

Rockwell Automation in Milwaukee has published a custom print magazine, The Journal, for 22 years. The Journal has been a trusted source of news, information, and education about factory automation. Cultivate recently caught up with Stanley A. Miller, Rockwell’s Global Customer Communications Editorial Lead, to learn more about how The Journal has helped Rockwell be perceived…

Read More

WHY are you producing that content?

Why Produce That Content

Most companies are addicted to pumping out content, even though a bevy of research shows that’s not an effective strategy. According to the 2015 B2B Benchmarks, Budgets & Trends Report from the Content Marketing Institute (CMI), 76% of marketers say they’re creating more content in 2016 than in 2015. Why? Because In many cases, they…

Read More