Posts Tagged ‘target marketing’
Intent data: Powering impressive growth at two companies
Intent data is arguably the secret weapon of savvy B2B marketers. Why? Because instead of relying on “spray and pray” tactics to find prospective customers, it utilizes sophisticated databases to…
Read MoreOptimize your personalization and targeting
What can you do when your audience treats your content like white noise – ignoring it like they do so many other companies today? It’s time to experiment with new…
Read MoreAccount-based marketing: Why is it effective?
Last month, we introduced you to account-based marketing (ABM) –what it is and how to get started with it. This laser-focused approach enables you to penetrate the thinking of your…
Read MoreTargeting ideal B2B customers with account-based marketing
It’s taken a few years, but you’ve finally mastered the best practices of content marketing. Your buyer personas are fairly detailed, and your content strategy addresses specific customer needs. An…
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