Posts Tagged ‘persona’
Elevate your content marketing strategy in 2023
As B2B companies embrace digital transformation, their processes for researching, evaluating and selecting solutions to drive growth are becoming more sophisticated. They’re seeking vendors who intuitively understand them and can…
Read MoreDon't guess at what motivates your target audience
Tough questions about content marketing Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each…
Read More