Don't guess at what motivates your target audience


tough questions - audience presonasd

Tough questions about content marketing

Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each of your audience segments, and then map their buyers’ journeys? You’ll be much more focused on their needs.

Don’t guess – know!

Learn how in our CEO’s Guide to Content Marketing