Responsive Website Design: A Smart Long-Term Investment

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Your website isn’t just an online brochure. Done well, it’s an efficient lead generation machine and the centerpiece of your marketing strategy—as long as it works on all the devices your customers are likely to use. If not, you’re missing opportunities.

When businesses grow, expansion is necessary: over time, you may need bigger space requirements, more stock, or you may even open new locations. You get bigger; you get more business. Mobile-friendly responsive website design (RWD) is another booster to business growth. Similar to opening a new location, launching a mobile-friendly website helps you reach a new audience and draw in new customers.

Responsive website design (RWD) isn’t a temporary or quick fix. It’s a long-term investment that allows you to build a dynamic website that can automatically adapt to new technologies. This means you won’t need to manually respond to each new device or screen size as it hits the market. Instead of playing catch up, you’ll be prepared and poised for growth.

The ROI on RWD: Get More Out of Your Site Design

Redesigning your website might seem like an unnecessary expense, but with responsive design, it’ll pay for itself in customer satisfaction and sales. Here are 5 ways you’ll see return on your investment.
 

1. Enhanced User Experience

Responsive web design maximizes your investment through user experience. Customers will get the same quality of content on any device, so they can find your website no matter what device they choose. And if they recommend your content to friends who are using different devices, responsive website design (RWD) adapts to show the same content in a readable and accessible format.
 

2. Reduced Update Time

In the long run, you’ll save time and money. Anticipating the needs of mobile and tablet users used to involve creating all sorts of different websites and each site had to be updated with new content, which meant at least triple the man-hours spent doing the same updates over and over with every change. Responsive website design (RWD) means one site and one update—which also reduces the number of possible mistakes—and the time it takes to correct them.
 

3. Increased Reach

More than 60% of all web searches are performed on smartphones nowadays. Responsive web design ensures user searches will be successful, your website will load quickly, and buyers will find the information they need to make an informed decision.
 

4. Increased Conversion Rates

While it’s difficult to predict how your customers will respond to your new mobile site, other businesses have been reporting significant boosts in conversion rates for years.
 

5. You’re Prepared for the Future

Updating your website now will prepare you for the foreseeable future. While it may not be 3D-hologram-compatible, as long as we’re still using screens, responsive website design (RWD) will dynamically respond to any size device that might hit the market. You won’t be scrambling to adapt to whatever the next big thing might be.

 

Investing in a responsive website design (RWD) now will create an enhanced user experience, boost your SEO, and cost you less on maintenance in the long run. If you’re ready to expand your business and reap the benefits of your investment, RWD is the way to go.

To learn more about mobile web design, download our free mobile-friendly guide below!

 
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Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now’s the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.

Download: The Smart Marketer's Guide To Making Your Website Mobile Friendly
 

7 Pro-Tips: Get the Blueprints Right Before Your Website Contractor Starts Working

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Building a website is much like building a house; every little detail matters. Long before you watch contractors pour the foundation concrete, you go over the blueprints with your builder to ensure you get what you want and stay within your budget.

Imagine this: “I want a 2-bedroom 1300 sq. ft. house with 1 bathroom and an open floor plan. I’m on a tight budget, so I want simple, functional, and efficient use of space.” Cool. The builder drafts up your house plans. They’re exactly what you asked for, they fit the lot, and the build falls within your budget. The builder goes to work. He lays a precise foundation and puts up the walls. Plumbers and electricians come and go.

And that’s when you decide you need an extra bathroom. Two bedrooms should have two bathrooms, right? What if you have guests?

You wouldn’t really do that to a builder (we hope)…or if you did, you’d understand that changing something that significant is going to cost a lot more. Walls will have to come down and be rebuilt, the plumbers and electricians will have to come back, and the whole project will take more time.

A Beautiful Buildout is in the Blueprints

Much like building a house, when it comes to building your website, you’re going to want to avoid all the headaches and hassle.

The answer lies in the planning stages. It’s all about crafting blueprints that take both your short-term and long-term marketing strategy and website goals into account. Ok, ok, adding a webpage isn’t like adding a bathroom, but what if you suddenly realize…

So how do you know what to include? How do you even start crafting website blueprints that include everything you need for a site that fits within your budget?

Follow These 7 Tips for Website Blueprint Success…

 

#1: Pick the Right Web Development Team

Trust is everything. An experienced web design/development team has the real-life experience to go over all the pros and cons of your website design, structure, and feature options…before you begin your build. Find a team focused on marketing strategy, rather than website design alone.
 

#2: Be Prepared

When you have that first conversation with your website development team, have your ideas, questions, and budget organized and ready to go. Start with the basic framework, which includes all the must-have items on your list, then go from there. If you’re entirely revamping your website and/or your brand, showing examples of what you’d like to see can be helpful. Note what you like about each example: the colors, layout, speed, features, clean lines, striking images, etc.
 

#3: Be Honest About Your Budget

It’s human nature to lowball, but your contractor needs to know what they’re working with, so they can help you think forward and build out a plan for achieving your goals in affordable steps.
 

#4: Share Your Ideas…ALL of Them

What does your dream website look like? What are all those “it would be SO COOL if we had that” features you’d love to see? Spell everything out to your dev/design team up front. If you have big website dreams, there’s no reason you can’t unfurl them over time so they fit your budget. However, it’s important to respect the scope of each phase of the project. If phase one is building a 2-bedroom house on a budget, don’t be surprised when it lacks a grand entryway with Italian marble tiles.
 

#5: Avoid Committing to a Proprietary Site

Some creative teams will insist you commit to their homegrown web solution…but what you’re really getting is a huge pain in the you-know-what. If your website is built on proprietary software, you’ll have to hire that same development/design team ANY time you want even the smallest update. (That’s how they getcha.) Plus, down the road, when you want to move your website off their servers or software, it’s really going to cost ya. The answer? An open-source CMS platform you can update in-house, any time you want, without permission or help from your web dev team. In most cases, this means working with WordPress, Joomla!, or Drupal.
 

#6: Demand Responsive Design

First and foremost, your website should always be designed with the customer in mind. User experience for both desktop and mobile is your strongest asset. So you need a website that will render beautifully on any device, now and into the future. Mobile is a must these days, but you have options for how to build out your mobile-friendly site. We recommend responsive design. It’s easier to maintain than some other options and much more budget friendly as well. (*Psst: Google recommends responsive design, too!)
 

#7: Again: Plan, Plan, PLAN

Maybe you can’t afford a finished basement from the get-go. However, smart homebuilders lay in the basement electric and plumbing so you don’t have to tear the house apart when you’re ready for that fancy basement. Same goes for your website. Lay the foundation now and build out your website over time. Get the details right up front and you’ll be able to craft a strong website that grows with your business.
 
…and hey, please don’t be this guy.
 
Questions? Comments? Leave a response below!
 
related-resources_01

Not sure if your site is mobile friendly? Use the free and easy Google Mobile-Friendly Test tool to find out. Now’s the time to go mobile, but how? Check out this handy and comprehensive FREE guide to making your website mobile friendly.

Download: The Smart Marketer's Guide To Making Your Website Mobile Friendly