Tough Questions
Your content better be relevant and valuable – or else!
Tough questions about content marketing What tangible value does your content provide to your target audience? If it’s not valuable and relevant, they will ignore it. Worse yet, they may…
Read MoreAre you teaching or selling to your target audience?
Are you teaching your target audience based on their challenges and needs, or are you only creating content designed to sell them something?
Read MoreDoes your content deliver value to your audience?
Tough questions about content marketing Are you truly connecting with your prospects and providing value to them, based upon their needs? The company that does this best in your industry…
Read MoreDon't guess at what motivates your target audience
Tough questions about content marketing Are you guessing at what motivates your target audience? If so, your content may be going to waste. Why not develop detailed personas for each…
Read MoreIs your content differentiated in ways that are meaningful?
Tough questions about content marketing Is your content differentiated in ways that are meaningful to your target audience? If the answer is no, then your content is going to waste…
Read MoreFor best results, document your content strategy
Tough questions about content marketing What’s your strategy for content marketing? Is it documented? According to the Content Marketing Institute, only 32% of B2B companies have a documented content marketing…
Read MoreContent and audience relationship building: Is it a priority?
Tough questions about content marketing Is your content helping you develop deeper relationships with your target audience? If the answer is no, then your content is going to waste –…
Read MoreWhat if your content went away. Would anyone care?
Would anyone notice if your content went away?
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