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Growth Strategy

Count Your Cupcakes: How Incentivizing Your Customers Creates Measurable Results

By Cultivate | October 30, 2014
Count Your Cupcakes: How Incentivizing Your Customers Creates Measurable Results

While it’s always exciting to see your customer list grow, it’s your existing customers that’ll ring up the biggest dollars for you. In fact, it costs at least six times…

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Bridging the Gap: How to Unify Your Sales and Marketing Teams

By Cultivate | July 3, 2014
Sales Marketing Meeting

When you’re running or managing a manufacturing business, trying to bridge the gap between your sales and marketing teams often seems like you’ve jumped into the middle of The War…

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5 Ways to Ensure Your Customer Relationships Are Never One-Sided

By Cultivate | June 5, 2014
5 Ways to Create an Interactive Dialogue

You’ve got your business blog and social media channels all set up and you’re busy churning out engaging tweets, sharing photos and videos your customers love to repost, and filling…

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FEATURED CONTENT

HubSpot deal pipeline
Automating the Deal Process in HubSpot
The deal process is broken for most manufacturers and professional service firms we talk to. Reps build quotes from scratch, send them into the void, and follow up whenever they remember. Deals go quiet, and no one knows why.
HubSpot AI tools
AI-Powered Personalization at Scale — What HubSpot Can Actually Do (and What It Can’t)
Personalization isn’t a differentiator anymore. Buyers expect relevant, timely outreach as the baseline – and when they don’t get it, they move on. The challenge for most teams isn’t understanding…
HubSpot intent strategy dashboard showing high-intent manufacturing leads
The HubSpot Intent Strategy Most Manufacturers Don’t Know They’re Missing
Most manufacturers we talk with think they have a sales problem. Their HubSpot pipeline and task lists look full but deals are slow, and nobody can explain why once-hot prospects…
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