Value Added Software Reseller
Challenge
Our client was overly reliant on the software manufacturer for leads. They sought to strategically develop a process for creating more of their own opportunities to grow revenue. The software manufacturer had exceptional brand awareness that the client could leverage but never produced marketing efforts to support sales teams.
Approach
We introduced them to our lead generation framework. The created blueprint used both inbound and outbound tactics to engage the client’s target audience. The blueprint included stratagems to generate awareness, identify early interest (defined as consideration), and provided the sales team with insights into prospects’ specific needs.
Impact
Our client received the needed direction to build out their marketing infrastructure using best practices. We worked to strengthen the client’s value proposition and align their messaging to relate to the intended audience more effectively. Cultivate leveled up the client’s digital marketing presence to increase inquiries from their digital campaigns. The software manufacturer’s content was available for use by the client, so they chose to repurpose it to begin building brand awareness with their targeted audience. This provided the opportunity to create a campaign structure as the centerpiece of their client acquisition strategy.