Case Study

Manufacturing Automation Company

Fractional Support | Lead Generation | Sales & Marketing Alignment | Targeted Campaigns | Unique Value Prop

Our client is focused on bringing automation solutions to manufacturing businesses. Having expertise in material handling and robotics, they work to deliver workflow improvements that help their clients improve their profitability.

Challenge

Our client faced challenges on its path to revenue growth due to limited internal resources. The VP of Sales and Marketing was primarily responsible for hitting revenue targets but had a small team and an unsophisticated infrastructure that hindered their ability to grow.

Approach

Cultivate was engaged fractionally as an extension of the Sales and Marketing teams to create a path forward and drive execution. This included a strengthened brand position, an improved digital presence with trackable website calls to action, and a lead generation plan.

Results

By blending their internal teams with fractional support from Cultivate, our client strategically accelerated their sales and marketing efforts and achieved their revenue targets. The momentum and blended skill sets removed critical gaps and established a successful roadmap that put them on a path to achieve sustainable growth.