Case Study

Waste Water Treatment Solutions Provider

Brand/Messaging Foundations | Content Strategy to Position as Thought Leader | Lead Generation | Website Strategy/Design/Build

Our client brings expertise to the design and building of wastewater treatment facilities. Committed to clean water solutions, they work with municipalities and agricultural businesses to process wastewater that can be reintroduced back into the environment.

Challenge

Following an acquisition, our client’s new leadership quickly realized they needed a new brand identity, an enhanced website, and a strategy for generating awareness and leads tied to aggressive revenue growth numbers.

Approach

Cultivate was engaged and led a process to identify client perceptions that would lead to transforming our client’s marketing messaging. This messaging extended to a new website with inbound lead generation as a core component and drove a content strategy that positioned our client as a thought leader in their industry.

Results

Through a holistic approach to brand development, digital presence and lead creation, Cultivate developed and executed campaign strategies that used email, social media, public relations, trade show support and digital marketing to increase new client opportunities to deliver highly qualified leads.