More than 45% of B2B buyers say they research solutions online to narrow down their choice of vendors and 78% said websites influenced their buying decisions.

Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website? While plenty of manufacturers still depend on tried-and-true marketing tactics (including cold calling, mailing out printed catalogs and attending trade shows), there’s another highly effective marketing method on the block that’s about to help you do even…

Read More
5 (Un)Magical Ways to Draw in Customers with Content

Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…

Read More