Posts Tagged ‘target audience’

5 Content Marketing Tips: How to Add *ZING* to Dull Subjects

Research shows that 80% - 90% of the information our brains process is visual and that related images help us process information. Brain science aside, visuals are simply more appealing.

Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore, but what if you sell life insurance or manufacture Teflon? Jazzing up a seemingly dull subject isn’t as hard as it sounds. Stop boring your target audience by following these…

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How Well Do You REALLY Know Your Audience?

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So you’re pumping out tons of great content, but you’re starting to see that it’s focused around the same topics, and it’s not getting the traction that it used to. Maybe it’s time to refine your content marketing strategy and ask yourself: How well do you REALLY know your audience? Sounds like an easy enough…

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