Posts Tagged ‘strategic marketing’
Rewiring your mindset about marketing experimentation, part 2
Three savvy marketing experiments that will inspire you Of all the tools in the marketer’s arsenal, methodically testing new ideas and following the data is one of the most powerful…
Read MoreUncover more prospects using intent signals
When B2B buyers face a problem, they typically do online research to find a solution. Your prospects are actively searching online for solutions to problems that your company solves. The…
Read MoreHow to increase marketing’s impact on revenue
Traditionally, marketing’s job was to promote your company’s brand and to generate leads for your sales force to follow-up on. Today, its role is much more complex. The marketing department…
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