Posts Tagged ‘sales and marketing alignment’
Bridging the Gap: How Sales Insights Drive Marketing ROI
When sales and marketing are in lockstep, it’s a strategic advantage. But in reality, marketing and sales rarely talk to the same buyers. According to LinkedIn research covered in Marketing…
Read MoreWhat is customer value alignment?
How you sell and deliver value to prospects can become a powerful driver of growth and a key differentiator for your company. That’s the promise of customer value alignment, a…
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