Are your social media followers really your target?


There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow your business. Sure, you need to grow your followers and subscriptions – but they must be the right kind of people, or you’re wasting your…

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Content and audience relationship building: Is it a priority?

Content And Audience Relationship Building

Tough questions about content marketing Is your content helping you develop deeper relationships with your target audience? If the answer is no, then your content is going to waste – it’s adding to the “noise” that your prospective customers encounter every day. We’d love to help you. Click here to read our eGuide on effective…

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Thirty-five-years ago, when I first started working in advertising, a talented sales trainer named Lee Neary taught me an invaluable lesson: “You have to stay ‘top of mind’ with your customers and consistently do helpful things that are related to the customer’s business.” He taught me to mail my prospects and customers interesting industry-related articles…

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