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Posts Tagged ‘prospects’
Are your social media followers really your target?
There’s a tendency for marketers to celebrate the number of followers they have on their social media channels. But striving for follower growth usually isn’t an effective strategy to grow…
Read MoreContent and audience relationship building: Is it a priority?
Tough questions about content marketing Is your content helping you develop deeper relationships with your target audience? If the answer is no, then your content is going to waste –…
Read MoreBe HELPFUL — Be REMEMBERED
Thirty-five-years ago, when I first started working in advertising, a talented sales trainer named Lee Neary taught me an invaluable lesson: “You have to stay ‘top of mind’ with your…
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