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Small businesses are at a distinct disadvantage when it comes to competing in a crowded marketplace—and no marketplace is more crowded than the Web. That’s a lot of competition for those precious few spots on the first page of search engine results. In almost every industry, there are giants. You know them; everyone does. They’ve…

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Your website isn’t just an online brochure. Done well, it’s an efficient lead generation machine and the centerpiece of your marketing strategy—as long as it works on all the devices your customers are likely to use. If not, you’re missing opportunities. When businesses grow, expansion is necessary: over time, you may need bigger space requirements,…

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2016 is coming up fast, so you’re already thinking about how to grow your business next year. If your business strategy doesn’t include a mobile version of your website, you’re already missing out on hot leads. It’s time to turn the mobile web into a lead generation machine for your business. Not convinced it’ll be…

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SEO is a complicated subject and a constantly moving target, but if you keep Google’s stated purpose in mind, you can craft a solid SEO strategy that works now and into the future. What is that purpose? To deliver the highest quality, most relevant results to users. It sounds simple enough, but past efforts to…

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Mobile Friendly

Mobile users have taken over the Internet—so if your website isn’t mobile friendly, you might already be in trouble. The days of being chained to a desktop are long gone. Users have more options than ever before and what used to be downtime (commutes, a stop at Starbucks for an overpriced latte, or even a…

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