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Posts Tagged ‘marketing-qualified lead’

How to Stop Marketing vs. Sales Bellyaching


Ask this question of 10 different people, and you’ll probably get 10 different answers. In the constantly evolving digital world, the definition of a “lead” gets even more convoluted. In marketing, the term “lead” is probably one of the most misused words of all time. To some, a lead may be a simple business card,…

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