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Posts Tagged ‘marketing funnel’

The absurdity of “marketing”

By Cultivate | January 6, 2020
Marketing absurdity

Ask the owner of any company if they do marketing, and chances are, they’ll immediately answer, “Yes, of course.” But truth be told, most are not applying the same level…

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How to increase marketing’s impact on revenue

By Cultivate | November 1, 2019
Scaling marketing revenue

Traditionally, marketing’s job was to promote your company’s brand and to generate leads for your sales force to follow-up on. Today, its role is much more complex. The marketing department…

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Does your company have a full-funnel content strategy?

By Cultivate | June 2, 2016
Full Funnel Content Strategy

Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?

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