Name Recognition

Manufacturers face an uphill battle in terms of name recognition. Throughout history, most manufacturers toiled in anonymity. Today, though, you can’t afford to remain in the shadows. The rise of social media means the rise of social media pressure…but more importantly, it’s a grand opportunity for manufacturers to make a name for themselves. Why Bother?…

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Top Talent

In the 1950s, manufacturing was the answer to the American dream. High paying, secure jobs with benefits meant a strong middle class and a booming economy. In the aftermath of World War II, nearly 40% of Americans worked in the manufacturing industry. Youngsters aspired to a career in manufacturing and a nice split-level ranch house…

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More than 45% of B2B buyers say they research solutions online to narrow down their choice of vendors and 78% said websites influenced their buying decisions.

Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website? While plenty of manufacturers still depend on tried-and-true marketing tactics (including cold calling, mailing out printed catalogs and attending trade shows), there’s another highly effective marketing method on the block that’s about to help you do even…

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6 Ways Manufacturers Benefit from a Content Marketing Strategy

Content marketing works for manufacturers. Surprised? It’s true: even if you don’t sell direct to consumers, content marketing can work for your B2B business. So what’s been holding you back? Don’t think you’ll benefit from a content marketing strategy? Afraid your business or products are too boring? Nonsense. Content marketing does work for B2B, helping…

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CAT Excavators Play Jenga

Manufacturing was once the cornerstone of a middle-class lifestyle…the American Dream. A high-paying union job that would allow you all the comforts of life: a house, a car, a vacation every year, and even college for your kids. Today, perception has changed. While manufacturing got more high-tech, its reputation was tarnished. Even though manufacturing jobs…

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Social

In our recent 2014 Benchmark Study on Marketing for Manufacturers, participants just like you stated Lead Generation is top priority. To tap into more opportunities for lead generation, 53% of manufacturers are using email marketing, while 45% are dipping into social media. A whopping 62% of manufacturers rely on referrals for lead generation, which makes…

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