Man And Woman Holding Empty Cta Picture Frame

The “call to action” (or CTA) is a fairly simple concept: just ask people to do something. In exchange, you’ll collect important lead information. Surprisingly, a lot of businesses fail to use CTAs effectively…and lose potential business as a result. Let’s take a look at the what, the where and the how of compelling CTAs.…

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5 (Un)Magical Ways to Draw in Customers with Content

Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in those customers? You can’t just put stuff on a webpage and expect people to find it by magic. (Ok, you can, but it’s…

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