Posts Tagged ‘key account marketing’
ABM is the new key account marketing
Account-Based Marketing (ABM) is more than the latest buzz word in marketing. Research by ITSMA found that 87% of companies that measure ROI say that ABM outperforms every other marketing…
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As purchasing decision-makers become more cynical and discerning and an avalanche of messages compete for their attention, the risks of “shoot from the hip” marketing have never been greater. Marketing communications planning is an absolute must! Here are four common problems we see and the solutions to them.
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