Motivational Monday: Outsmart Your Competition

Analyze, Learn, Grow

“Successful people never worry about what other people are doing. Instead, they analyze, learn and grow.” —Cultivate Communications

When you were in elementary school, did you ever try to look at your neighbor’s paper? Were you ever (way too) concerned about what your peers were doing, instead of focusing on your own work?

Unfortunately, some of us never got over the need to constantly compare ourselves to others. But you’re all grown up now, so you have a choice: you can constantly worry about the competition and how they’re doing, or you can learn from your competition, then focus on the road before you and successfully navigate from your own lane. It’s not easy (especially when your competition wins an award or shows up in a great news story).

Yes, know your industry and understand what’s happening around you. But instead of copying or constantly comparing, peek over and learn from your competitor’s mistakes. Constantly comparing ourselves to those around us won’t help us be innovative or the best. However, awareness, knowledge, and analysis of your competition helps level the playing field.

When you’re feeling hyper-focused on dissecting your competition, it might be time to take a healthy step back…

First, focus on your customers. How do you help your customers solve problems? What are you bringing to your customers that no one else can deliver? How do your customers feel about your products and services? What is your brand story and why does it resonate with your prospects? What values do your customers associate with your business?

Next, focus on your business. Your business is unique! Just as each person is unique, there’s literally no other business or organization exactly like you. (Cool, hey?) Understand what makes you special and play off your strengths. Keep an eye on your analytics; keep your project plan strong and your goals ambitious. Present your story to your customers with more authority than the competition and stop worrying about what everyone else is doing, already!

Learn about your competitor and analyze their mistakes to keep your business on the forefront of innovation in your industry. Don’t worry when you think they’re outperforming you. Instead, arm yourself with knowledge, focus on your customers and your business, and power through with smarts, strength and determination.

To discover new ways to celebrate your unique business while outshining the competition, follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

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Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

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Motivational Monday: You’re Doing Great. Keep Going!

Lapping-Everyone

No matter how slow you go, you’re still lapping everyone on the couch.”

Now that we’re a month into the year, how many of our resolutions have started to fade? Statistically speaking, after the first month, almost half of us will break our resolutions—but those who succeed know slow and steady wins the race. Smart goal-setters realize the path to achievement is revealed by checking off milestones and watching for success markers along the way. Run a marathon by August? Sure, but first try to get to a 5K by February.

February is a great month for refocusing on your goals and keeping your momentum going. It’s a short, but often a productive month as employees are back in gear and energized after the New Year and holiday break. Clients are implementing their own New Year strategies—which means new business opportunities for you!

Examine where you are with your 2016 goals. What goals are you making headway on, and where do you need to double-down your efforts? Now’s the time to reevaluate your strategic plan for the first half of the year and wrap up any year-end loose ends that might be holding you back. Look at your marketing goals and strategy, and keep the ball rolling.

Make 2016 your best year ever. Remember to keep going. You’re already doing better than everyone who already gave up!

  • One way to keep your resolutions from fizzling out? Turn them into powerful goals. Use smart strategies to keep both yourself and your company on track.
  • If you need a refresher, try these 10 Business Goal Setting Tips. Be sure your powerful goals cover your marketing strategy as it relates to your company’s overall strategic plan.
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  • Examine your content and your website. If your website is over 5 years old, it’s as old as a rotary phone! How did your website help you convert leads to reach your sales goals last year? Don’t know? Then it’s time for a new website.
  • What does your 2016 Marketing Strategy look like? Blindly fumbling toward creating content is no more of a strategy than “running” is to completing a marathon. You must have milestones and markers to help keep you on track.
  • Understanding trends can help shape strong strategy and act as a guide. Are you mobile-optimized? Check out these 5 BIG Reasons You Need to Be Mobile Ready in 2016 or review these Mobile Marketing Trends for 2016 to get up to speed.
  • What drives us to get things done? A call to action! Unfortunately, it’s one of the often-forgotten parts of our website. Craft compelling CTAs to ensure your customers are helping you turn leads into sales in 2016.

It’s time to get off the couch and lace up your sneakers. Work toward those 2016 resolutions and turn them into goals! If you’re ready to kick ass in 2016, be sure to follow Cultivate on LinkedIn or subscribe below to receive full Motivational Mondays posts in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

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Motivational Monday: Stop Wishing. Start DOING.

stop wishing start doing

“Stop wishing. Start DOING.”

We’re always trying to be the best there is—and that’s not a bad thing! But oftentimes, we get so bogged down with perfecting, we end up spinning our wheels rather than getting the ball rolling. We spend weeks trying to perfect our website before unveiling it (even though it’s already 99% there), or sketching out content before taking things live (even when we’re confident in our strategy).

While planning is important, it’s easy to get stuck. At some point, you have to take Nike’s advice and “Just Do It.” In today’s world, information moves quickly and trends are ever-changing with the latest technologies. It’s easy to become overwhelmed and start crafting the perfect answer and approach, or wishing you had everything in place and aligned before you have to begin. Well, technology’s not going to wait.

Plan, test, and execute so you don’t get left behind, wishing for the perfect plan to reveal itself.

If you’re ready to stop wishing and start doing, be sure to follow Cultivate on LinkedIn or subscribe below to receive full Motivational Mondays posts in your inbox each week.

 

Get Motivated Every Monday!

Marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of creative building blocks, the more visionary your ideas will grow to be.

Motivate your mind. Subscribe now to get full Motivational Mondays posts in your inbox every Monday morning:

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Motivational Monday: Mindfulness in 2016

mindfulness

Inhale the future. Exhale the past.

There’s a lot to be said for mindfulness lately. Perhaps being more “zen” was even one of your New Year’s resolutions. Being aware and deliberate in our day-to-day interactions can help us keep our focus and our vision, and amp up our productivity. Multitasking and chaos is out, mindfulness and peace is in.

So, how can you apply mindfulness to your brand? Being deliberate with your message, watching your analytics, testing everything, and really connecting with your customers are all great ways to get to your brand’s happy place, all while keeping your business in the forefront of your customers’ minds.

It sounds simple enough, but it requires us to let go of the things that didn’t work for us in the past. Look at your 2015 marketing. What flopped? Now learn from it, let it go, look to the future, and plan and base decisions on what you know. Be authentic. What keeps you on the cutting edge of your industry? Inhale the future. Exhale the past. It’s a new year, let’s make it count!

  • Mindfulness actually boosts productivity, so the busier you are, the more mindful you need to be. Your customers and your company will reap the benefits.
  • When you exhale the past, don’t just forget it. Instead, learn from it. To get customers to understand your brand, share your brand story. It shows how you got here and, paired with your vision, it illustrates where you’re headed.
  • It’s 2016. As you look to the future, you need to be ready to reach your customers with the newest technology. Now’s the time to ensure your website is mobile-friendly.
  • 2016 has been declared the “Year of the Customer.” Be mindful of this trend. It’s all about the importance of recognizing your individual customers and giving them more of what they want.
  • Your website is the center of your marketing universe. Does your website design measure up? One-size-fits-all may no longer serve all your customer needs.
  • Look at your customers from the past, in the present, and into the future. While the past cannot be changed, we can certainly learn from it, so focus on the present and plan for the future.

Keep your mindfulness resolution by staying focused on your mission, vision and message. For more ideas on how to tailor your message to your customers, be sure to follow Cultivate on LinkedIn or subscribe below to receive Motivational Monday updates in your inbox each week.

 

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