More than 45% of B2B buyers say they research solutions online to narrow down their choice of vendors and 78% said websites influenced their buying decisions.

Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website? While plenty of manufacturers still depend on tried-and-true marketing tactics (including cold calling, mailing out printed catalogs and attending trade shows), there’s another highly effective marketing method on the block that’s about to help you do even…

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Man And Woman Holding Empty Cta Picture Frame

The “call to action” (or CTA) is a fairly simple concept: just ask people to do something. In exchange, you’ll collect important lead information. Surprisingly, a lot of businesses fail to use CTAs effectively…and lose potential business as a result. Let’s take a look at the what, the where and the how of compelling CTAs.…

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