Posts Tagged ‘engage more prospects’

5 Ways to Tell a Great Marketing Story

Marketing Story 3

Storytelling is foundational to being human. Even before cavemen first scratched drawings on cave walls, our legacies, lives and lessons were passed down by word-of-mouth, across cultures and spanning generations. We use stories all the time: to recount our day, to share our histories, to teach children caution, to scare the pants off campers, and…

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5 Content Marketing Tips: How to Add *ZING* to Dull Subjects

Research shows that 80% - 90% of the information our brains process is visual and that related images help us process information. Brain science aside, visuals are simply more appealing.

Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore, but what if you sell life insurance or manufacture Teflon? Jazzing up a seemingly dull subject isn’t as hard as it sounds. Stop boring your target audience by following these…

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