Posts Tagged ‘email’
4 innovative ideas to build your customer database
How to build your customer database…it’s a tough question that keeps many business owners up at night. You want to reach your customers and clientele on their level. You want to meet their needs, provide service that wows them, and keep them coming back for more. But at the same time, many marketing managers worry…
Read More12 tactics to transform your email signups from a trickle to a torrent
Your email list is one of your most valuable owned assets. It’s the key to engaging your target audience and building trusted relationships with them. But most marketers don’t do enough to build and nurture theirs. “But wait just a minute,” you protest. “I put a newsletter signup form on the home page of my website.…
Read MoreHow to choose the right email marketing platform
Email is a critical element of any B2B marketing program because it enables you to communicate with your customers and prospects on a schedule that you control. In addition, if you grow your email list over time, it can become a strategic asset that can help you grow your business. And, don’t forget that costs…
Read MoreRock your list – it's your biggest asset
Do you have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis? If not, you’re missing a huge opportunity. Email isn’t a sexy topic, but it represents the backbone of nearly every successful content initiative and digital marketing success story you’ve ever heard about.…
Read MoreWhat’s your subscription strategy?
In today’s online world, there’s a real danger to “building your house on rented land.” In other words, by publishing your content on platforms and channels you don’t own, you run the risk of them unexpectedly changing the rules and compromising its visibility. Twitter. LinkedIn. Facebook. Medium. Apple Newsstand. These and other channels where you…
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