Posts Tagged ‘direct mail’
Are Print Catalogs Still Relevant in Today’s Digital World?
Today you can order online, order over the phone, and even order from your phone. With so many choices, where do old-fashioned paper catalogs fit in the marketing mix? Printing…
Read MoreOnline Advertising Saturation: How to Rethink Your Marketing Approach
Today’s consumers make buying decisions based on a wealth of information—and the number of sources they access grows every day. Online, they’re looking at consumer reviews, crowdsourcing opinions on social…
Read MoreYour Brain on Direct Mail
Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print…
Read MorePicking the Right Marketing Channel
In my last post — “How Much Content Do You REALLY Need?” — I wrote about how the amount of content to engage your audience varies depending on your product or…
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