What is customer value alignment?

What Is Customer Value Alignment

How you sell and deliver value to prospects can become a powerful driver of growth and a key differentiator for your company. That’s the promise of customer value alignment, a go-to-market framework presented by Zebrafi CEO Jeff Kozer, a guest speaker at Cultivate’s Revenue Engineering webinar series. In many companies, there is a disconnect between…

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Marketing planning (Where to even start?!)

Tips And Resources For 2021 Marketing Planning

Wow! Could there be a stranger and more chaotic year to assess, digest and attempt to learn from? There’s no doubt that 2020 has forced us as marketing and sales professionals to: Adapt, Pivot, Re-invent and Re-imagine. This agile mindset will serve our profession well as we speed into 2021. It’s time to utilize it…

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