Be a trusted resource to your ideal customers

How To Be A Trusted Resource To Your Ideal Customers

Provide them with excellent content they can rely on One powerful way to build profitable relationships with your customers and prospects is to position your company as a trusted resource – a place where they can learn how to solve their most pressing business problems, identify new opportunities and run their businesses more effectively. In…

Read More

Be the change: How to be a marketing rebel

Be The Change How To Be A Marketing Rebel

Can you elevate the value of marketing and transform your organization? The answer is a resounding yes, according to Robert Rose, the chief strategic advisor of the Content Marketing Institute. In a recent Cultivate webinar, he explained how you can initiate change by rethinking the operating model of your marketing team. The challenge: marketing as…

Read More

Use content to deliver an exceptional buyer experience

Content-marketing-framework-buying-experience

Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a trusted source of knowledge and advice, savvy marketers can generate more qualified sales leads, accelerate the buying process and win more business. According to a…

Read More