Be The Change How To Be A Marketing Rebel

Can you elevate the value of marketing and transform your organization? The answer is a resounding yes, according to Robert Rose, the chief strategic advisor of the Content Marketing Institute. In a recent Cultivate webinar, he explained how you can initiate change by rethinking the operating model of your marketing team. The challenge: marketing as…

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Content-marketing-framework-buying-experience

Most business-to-business buying processes are complex and involve multiple individuals. They invest many hours researching potential solutions to their challenges, developing requirements and vetting potential vendors. By acting as a trusted source of knowledge and advice, savvy marketers can generate more qualified sales leads, accelerate the buying process and win more business. According to a…

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