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Cultivate Communications
  • The Mojo Manifesto
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    • Strategy
    • Creative Design
    • Content Marketing
    • Channels
  • Content Hub
  • Connect

Posts Tagged ‘buyer persona’

Be a trusted resource to your ideal customers

By Cultivate | October 5, 2020
How To Be A Trusted Resource To Your Ideal Customers

Provide them with excellent content they can rely on One powerful way to build profitable relationships with your customers and prospects is to position your company as a trusted resource…

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Don't assume you "know" what motivates your target audience

By Cultivate | June 9, 2016
Audience Personas

Are your buyer personas based on research – or guesses? Don’t assume you “know” what motivates your target audience.

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Why you must think like a publisher to succeed at content marketing

By Cultivate | April 7, 2016
Content Marketing Think Like A Publisher

Producing a lot of content won’t make you a successful content marketer. It’s a sad but true lesson many marketers are learning – the hard way. If you want your content initiative to be successful, you need to approach it with a different mindset. You need to think like a publisher.

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