Marketers: Do you suffer from Azbackwardia Contentus?

Azbackwardia Contentus

How an a**-backwards approach may be killing your content initiative Azbackwardia Contentus (azz-back-ward-ya content-us) Latin for “Ass-Backwards Content” Causes The biggest cause of Azbackwardia Contentus is failing to create a strategic plan for content marketing. According to the Content Marketing Institute’s B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America report, only 30%…

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