Email MarketingEmail isn't the Wild West anymore. You can’t just show up uninvited or without a game plan.
Is Email Marketing Dead?
Email has long been the faithful workhorse of digital marketing, and continues to be one of the best ways to engage and nurture a prospect along their journey to becoming your customer.
91% of consumers check their
66% of consumers have made a purchase online as a result of an email marketing message
(Source: Direct Marketing Association)
74% of consumers prefer to receive commercial communications via email
We Wrote the Book on Email Marketing
Seriously, it’s right here.
Check out this hands-on guide to successfully navigating email marketing’s new set of rules. Download our FREE eGuide, We’re Not in Kansas Anymore, and discover a new twist on email marketing.
Building a successful email campaign from the ground up.
It’s easy to mess up the design and development of a successful email campaign. This guide will help you avoid every pitfall of the process. Read precisely how one company but their campaign strategy and then executed a campaign that garnered powerful results. It’s a solid blueprint for achieving success!
Exercise Inventive Thinking…Check Out Our Blog
Email Tips You Can Start Using Today
Your email list is one of your most valuable owned assets. It's the key to engaging your target audience and building trusted relationships with them. But most marketers don't do enough to build and nurture theirs. "But wait just a minute," you protest. "I put a...read more
Email is a critical element of any B2B marketing program because it enables you to communicate with your customers and prospects on a schedule that you control. In addition, if you grow your email list over time, it can become a strategic asset that can help you grow...read more
Today, if you’re not yet on board the content marketing train, you may get run over. It's that simple. Your customers have changed and you need to adapt the way you're marketing. If you continue to use the same old ways to communicate with them, you'll be left in the...read more