8 must-have elements of a strong home page
When visitors arrive at the home page of your website, are they able to quickly and efficiently find what they’re looking for? Or do they become confused and frustrated –…
Read MoreStop burning cash on these inefficient content marketing strategies
Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and you’re not stupid, so you’re not…
Read More“Tilt” your way to grab your audience’s attention
In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with stories of brave knights and ladies…
Read MoreHow to tame the content approval monster
Lurking in the corner of your office is an unseen threat to the success of your content marketing efforts. It’s the approval monster and his favorite activity is not to…
Read MoreLarry the Luddite says "hell no!" to content marketing
Larry is a Luddite – someone who resists technological and other forms of change. His official title is director of marketing for Acme Manufacturing. He steadfastly refuses to take content…
Read MoreCustomer education: The secret to successful marketing
In card games, trump cards carry much more value and importance than any of the other cards. In the world of modern marketing, customer education is the trump card -…
Read MoreContent marketing: Time to take off the blinders
Developing an effective content strategy should center around ALL aspects of the way your company communicates with its target audiences.
Read MoreA stunningly simple method to understand B2B buyer needs
One of the biggest challenges for content marketers is addressing the B2B buyer’s journey in a continuous, consistent and relevant manner. This simple framework can help you craft an effective content strategy.
Read MoreMarketers: Why are your sales flatlining?
Why aren’t traditional sales approaches working as well today? A growing body of research sheds some light on what has changed.
Read MoreDoes your company have a full-funnel content strategy?
Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition?
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