How Effective Is Your Sales Pipeline?
Many businesses still look to their sales team to find leads and to create a pipeline for sales. But in today’s marketplace, that’s not realistic. Why? Customers simply do not…
Read MoreWhich Social Media Platform Is Right for YOUR Business?
Hang on to your billboards y’all . . . The world’s gone DIGITAL! Companies have jumped onto the social media bandwagon for the majority of their marketing strategies — and…
Read MoreHow to Stop Marketing vs. Sales Bellyaching
Ask this question of 10 different people, and you’ll probably get 10 different answers. In the constantly evolving digital world, the definition of a “lead” gets even more convoluted. In…
Read MoreMeasurable Marketing: The New Price of Admission
Today’s marketing technology tools are truly amazing. Your business can now capture data to provide you with incredible insights into: Who is interested in your capabilities What — specifically —…
Read MoreContent Sharing Is a Privilege (Not a Chore)
When I tell people I’m in the business of content marketing, they sometimes wince. It sounds like tiresome work to them. “How can writing all that content be FUN?” they…
Read MoreThe Final Online Frontier: Content Marketing & Automated Lead Generation
The internet is a continuously evolving, independent marketplace. This seems to overwhelm most small- to medium-sized companies who wish to leverage digital tools to increase their bottom line. What is…
Read MoreKeeping Tabs on Gmail
If you’re an email marketer or you use Gmail (Google’s web-based email product), by now you’ve surely seen the next “email-marketing killer” — dun, dun, DUN — Gmail tabs. {If…
Read MoreA CEO’s Guide to Networking Using LinkedIn
Social network choices are growing every day — Facebook, LinkedIn, Twitter, Google+ . . . the list goes on. It’s overwhelming! As a business owner with an already-packed schedule, you…
Read MoreAre You Ready for a Retina Resolution REVOLUTION?
I pride myself on being on the frontlines of technological updates, standards, and breakthroughs so we can get out in front of new tools, programs, and approaches we’re going to…
Read MoreWhy Content Marketing Is Like Playing a Video Game
Driving your content can be as fun as playing a video game. Seriously. Content marketing campaigns — much like video games — come with a set of tools, goals, an…
Read More